2014 CADILLAC ELR

These animations were designed for General Motors to showcase the various technical features of the 2014 Cadillac ELR.

These animations were designed to showcase the various technical features of the 2014 Cadillac ELR. The first one shows the handling and performance features behind the vehicle. The second was done a year earlier for a GM press reveal and shows more of the design of the vehicle, as well as the Regen-on-Demand feature.

I was able to art-direct both animations and handle a large part of the 3D animation and motion graphics, including being entirely responsible for the interior sequences in both animations (several vignettes of those interior shots are below).

I worked on these projects through The Quintek Group with Brian Losey Jr. He was my collaborator on these projects and the only other person involved in the creation of these. Go Brian!
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